You might not think you have the time or money to make better, more sustainable choices when it comes to your wardrobe. But sustainable fashion is more accessible than you’d think. Thanks to consumer pressure, eco-friendly companies are popping up all over the place. And they won’t all put a dent in your purse.
With sustainable fashion becoming the big new trend for the fashion industry, it can be hard to separate the wheat from the chaff. Thankfully, there are plenty of brands that you can trust. And you can embrace sustainability without sacrificing style.
Sustainable or ethical fashion is the antithesis of fast fashion. Where clothes are made cheaply and without any thought given to their environmental impact. Sustainable fashion takes in the whole journey of the product. From design, right through to production. And it thinks about everyone affected by its creation.
The consequence of fast fashion on the environment, workers, and communities is a massively complex issue. And not every ethical fashion brand has been capable of tackling every single facet entirely. But buying from a company that’s thinking sustainable means that at least they’re making a concerted effort to do things the right way. Plus, you end up with high-quality items built to last and support the communities who made them. No more tops that only last for a few weeks or one wash before you end up paying out for a replacement.
Most sustainable companies are open about their production process. They want to shout about the work they’re doing. This means you can find out precisely how ethical they are by just popping on to their ‘About’ page. Research pays.
There are many ways to start your sustainable journey, and there’s something for every budget. Here are a few tips to help you on your way.
It pays to do some reading that’ll help you keep up to date because things change quickly in the fashion world. Think sustainable fashion blogs, documentaries, and a bit of light Googling. Who said research had to be difficult?
Ask ‘who made my clothes?” Labour conditions for workers are integral to sustainable fashion. Check the companies ‘About’ or ‘Sustainability’ pages for more info. If you’re not convinced or can’t find the info – don’t buy from them!
Materials matter. Chemicals produced by the clothing industry are one of the most significant environmental impacts it has. Go for natural, biodegradable materials.
One beautiful, more expensive coat that you’ll wear for years to come is much better than 5 coats that won’t last longer than a couple of months each. Think classic wardrobe of fewer items that you’ll wear to death and are interchangeable.
Integrity and clarity are at the core of Everlane. With classic styles intended for year upon year wear, they cover everything from clothing to footwear. And even have an offering for men.
Vessi are specifically committed to changing the textile industry’s impact on water pollution. Their sustainable approach means they’ve been able to reinvent the way shoes are manufactured. Their vegan waterproof shoes are something you can’t miss.
Amour Vert makes smaller quantities of clothing so that they can take great strides in avoiding waste. Sourcing materials from all around the world means they can always pick the most sustainable option. Plus, they plant a tree for every t-shit that’s purchased. What’s not to love!
ABLE is focussed on smashing the glass ceiling by giving fair wages and creating more jobs for women. They also keep a tight rein on their impact with an internal system that reviews its manufacturers on everything from quality to wages. With trendy but classic styles, ABLE has a bit of everything.
Cuyana isn’t cheap – but you really do get bang for your buck. Their ethos is to create quality products that really last. They’ve gone for factories close to the materials they use. This minimises travel and means they can source items ethically from the people that do it best.